Saturday, 4 November 2017

Image ads - More Eye Catching Than Conventional Text Ads

Text ads are always the first choice when are looking to monetize your site. Publishers are always hesitant to display image ads on their site. 

Text ads have certain advantages over image ads that are listed below:

1. If you choose the correct font size and color for your text ads, they can easily blend with the content of your site and make your readers feel that they are part of the content and thereby generating more clicks are readers clicks on the ads to gather more information on the topic. With image ads you cannot change the color, only thing you can do is to change its position and size. Thus, it becomes difficult to make it look like a part of the content.

2. You can display more number of text ads in the space that is occupied by an image ad. More number of choices to your reader better is the chance of enticing a click on your ads.

3. The font size of the text in the image ad will never match with your content thereby making them look like a clutter and annoying the readers.

4. People love banners but rarely click on them. A more appropriate choice in this case would be to use text ad that looks like part of the content.

This does not necessarily mean that you should stop using image ads on your site. One of the best advantages of an image ad is that it will give you more per click than all the text ads combined for the size you choose. This means a very high CTR, but you should only you image ads as a filler for left over space and preferably place it very close to bottom of the page.

Tuesday, 17 October 2017

Introduction to Traffic exchanges Part-II

In this post, I will discuss the ethics and distractions of Traffic Exchange.

Traffic Exchange Ethics and Distractions

The mannerisms that you employ in surfing may seem questionable to the kind of traffic you desire for your site, but both go together. For the traffic you receive to be of any use to you, it is imperative that surfers follow the correct surfing etiquette. The owner of the Traffic Exchange puts down certain rules and regulations to prevent the surfers from cheating, but the manner in which you surf is totally up to you.

The debate on surfing etiquette has been going on as to what represents acceptable and what is unacceptable surfing behavior. I would offer some advice to those who use Traffic Exchanges, but these represents my point of view of looking at things and expect you to use these guidelines only to make your own decisions. I advise you to follow your heart, ask yourself whether you would be happy if others surfers use the same technique you are using while viewing your web page. If you adopt the right attitude while surfing other members pages, then you are on a right track and other members are likely to do the same.

What are the Distractions to surfing?

Do you multitask while surfing? Do you have a habit of listening to music, watching TV or playing with your mobile phone while surfing? Since surfing can be quite dull, it is very easy to begin multitasking and not pay attention to the pages you are surfing.

It is unjustified to concentrate totally on the pages you surf; you can play background music while surfing but the pages that appear should draw your maximum attention. If you cannot give some attention to the pages displayed, you are better off not surfing at all.

How much Attention should you give to each page?

When you begin surfing, it is very easy to concentrate on the pages. It becomes boring when you start seeing the same pages repeatedly it shuts your attention. One more difficulty you may face is that you see an interesting page and before you could view the complete details the timer hits becomes zero and another page comes on. It is important to show some respect to surfers who are working very hard to get you see their pages.

A technique that you can use in this case is to bookmark a particular page that you find interesting whilst you are surfing. Once you have finished surfing, you can open your bookmarks folder and look at the site at your own pace. Make sure you bookmark the site and not the traffic exchange as this is the mistake done by majority of surfers. You can right click on the page and then save it to your bookmarks folder.

How to use Tabbed Browsing?

Surfers who surf more than one traffic exchange simultaneously generally employ this technique. Possibly one of the most keenly debated topic in Traffic Exchange surfing, which has divided the surfing community into two almost equal groups.

While the supporters of this technique argue that they are still viewing the pages, use of this technique enables them to generate more traffic, and this technique is no way against the terms and conditions of Traffic Exchanges. The Opponents to this technique point out that the surfer is not viewing each page for the stipulated time duration and the surfer is only a small step away from cheating.

Personally in my opinion, tabbed browsing is not necessary to earn huge traffic and you can still get decent traffic to your site without using tabbed browsing. However if you decide to use tabbed browsing to get traffic to your site, here are a few points you need to keep in mind

1. Never surf more than 5 Traffic Exchanges simultaneously.
2. Make sure that you still give each page decent attention.
3. Never open the same Traffic Exchange on two browser windows (this is a violation of TOS).
4. Never use software bots that can surf automatically.

Avoid Cheating Traffic Exchanges

If you are caught cheating a Traffic Exchange your site will be banned for good. An easy way to avoid yourself from cheating is to ask a question "Am I required to view every single page using the technique or software?" If the answer is NO, you are cheating the Traffic Exchange.

So my suggestion to all those who intend to use traffic exchanges to increase hits to your site. Pick Traffic Exchanges that suit your style of surfing and which have a fair Hit Ratio which is very close to 1:1 or else you would be required to put in extra effort and extra time to get the amount of traffic you desire.

Sunday, 15 October 2017

Introduction to Traffic Exchanges-Part I

Traffic is the heart and soul of any website. Whatever be the purpose of your website, without traffic you cannot achieve it.

Traffic Exchanges allow users to receive traffic to their site without paying for the expensive PPC advertising and without using any SEO techniques whatsoever. In this series of posts, we will discuss how to get the most out of traffic exchanges, and it is very easier than most of us think. The traffic that most of the Traffic exchanges generate is not targeted. This no way means that the traffic is not valuable, but it is important to note that TE are not Gold mines.

In order to be effective, Traffic Exchanges need systematic approach and you should consider them as a part of Traffic building Techniques to your site.

What is a Traffic Exchange?
The Principle of operation is very simple to understand: You visit someone Else's site and in turn, someone else will visit your site.

Traffic Exchanges use a script and a control panel for the purpose that also ensures that users do not cheat. All the Traffic Exchanges have their own unique theme and control panel layout but the principle of operation of each of them is generally the same.

Majority of Traffic Exchanges are free to join, with the exception of some that require you to pay to get a membership. Once you have opened your account in a Traffic exchange, it is very easy to set up the details of your website and start getting hits to your website.

Getting Started.
Once you have completed the registration at any traffic exchange and entered your website URL you have to test your website to make sure that it does not break any rules. While rules are different for different Traffic Exchanges, the most common are

1. Maximum One Pop Up window  
2. No frame Breakers  
3. No Fly In Ads (ads that requires you to shut down the window in order to leave the website)
You are set to go, all you need to surf few member sites to activate your account and start receiving traffic to your site.
How to promote your site using Traffic Exchanges?
If you have been using Traffic Exchanges you must have felt bored after surfing few of the member sites. It is perfectly normal and generally the case with most of the surfers. The problem arises because the pages people are choosing to promote are mostly inappropriate.

This thing will work in your favor. As long as majority of pages promoted on a Traffic Exchange are inappropriate or wrong, it makes your job of getting your site highlighted among the crowd that much easier.

So how are you going to promote your website?
It is not a good idea to promote a page that is directly selling a product or service to the surfer. The surfer is concentrating on earning credits and not buying any product. He would not be surfing on a Traffic Exchange if he had enough money to advertise his site using PPC advertising. So it best to lure the surfer with a freebie, or an intriguing question.

Your goal should be to get the surfer to submit his email address or click a link. Thus, you can build your mailing list or generate leads. For this you must avoid using the standard splash pages, customize, and design a splash page yourself.

Most of the time, if you observe carefully pages that attract your attention are the ones that have a wacky Headline or eye-catching images. Your page must contain one or both of these elements. A little bit of clip-art can help your page to stand out from other sites on the Traffic Exchange, so consider using little bit of it as well. For achieving higher success rate, keep the rest of your page and call to action as simple as possible.

So my suggestion on the using Traffic exchange to promote your website. Use Traffic Exchange as one of the options to promote your site instead of using it as the only option to promote your site. Make your campaign as Wacky and eye catching as possible. Use Traffic Exchange as a medium to promote your products rather than promoting any affiliate programs, this will help you in the end.